The fast development of e-commerce has provoked cutthroat competition between tour wholesalers and\nretailers. This study explores and empirically examines the correlations among retailers� e-transaction satisfaction,\ninterpersonal relationships, switching barriers, and repurchase intentions under the burgeoning e-commerce of\nTaiwan�s travel agencies. To achieve the objectives of this study, we adopt a Delphi research design. This research\nis quite innovative in that no related studies in the literature have analyzed nor tried to explore these linking factors\nfor travel agency e-commerce. We also propose an optimal B2B transaction model that matches the essential\ndevelopment needs of B2B commerce transactions
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